You're unhappy about not getting indie discounts? Look on the bright side, those of us in the US would love to get a chance to get at that Xenoblade Chronicles discount ... or even full price. We can't get XC from the eShop. Amazon is selling XC for $50 used here.
My theory is that NOA wants to encourage indie developers, and is deliberately offering a mediocre VC/Wii selection on the eShop. Lots of indie and other 3rd party game discounts, on the other hand. By contrast, Europe's VC and Wii game selection on the eShop is much better.